Reid Cycles was founded by James Reid, a cycling enthusiast with the aim of providing cyclists with a great quality bike at an unbeatable price.

Reid Cycles is unique in that it's one of the only bike brands in Australia to sell direct to the public at wholesale prices.

As many people know finding a good quality and affordable road bike is almost impossible. Usually the only option having to pay $1000+ at a bike store and for most looking at getting into the sport or those wanting a basic commuter bike this is quite unreasonable.

We are able to offer unbeatable prices by cutting out the middlemen as well as minimizing our overheads. When you buy from the shop normally the bike has gone from the manufacturer

to the owner of the brand, they usually sell to a distributor who then then sells to a shop, who then sells to a customer. As you can imagine each person along the way is paying their staff, rent, advertising etc. then making their profit on top. Its easy to see why its so expensive.

We however order in bulk directly from our well established manufacturer in China who produce approx 4 million bikes per year and we then sell our bikes direct to the public providing our customers with a great bike at an unbeatable price.

Our research proves that we can supply bicycles about half the retail cost of bikes with similar specifications.

We have an office in Ningbo, China where our staff physically oversee all our manufacturing for quality control as well as creating relationships with major manufacturers. We are in constant contact with major manufacturers in China and Taiwan to develop the best bikes we can at the best price for our customers. We have good relationships with major manufacturers such as Shimano, Tektro, Mavic wheels, Velo saddles, FSA, Lasco chainwheels, Kenda tyres, Zoom, Promax, Formula hubs, Quando hubs, VP and Alex rims to name a few.

James Reid
Founder