North Melbourne Bike Shop

North Melbourne Bike Shop & Workshop Details

286-290 Victoria Street, North Melbourne, VIC 3051

Phone Number: (03) 9329 4447


Workshop: Make a booking

Trading Hours

Monday: 10am - 5.30pm

Tuesday: 10am - 5.30pm

Wednesday: 10am - 5.30pm

Thursday: 10am - 5.30pm

Friday: 10am - 5.30pm

Saturday: 10am - 5.00pm

Sunday: 11am - 4.00pm

Service Workshop Hours

Monday-Thursday: 10am - 4pm

Workshop is closed on Public Holidays

Public Holiday Trading Hours

Good Friday, Christmas Day & New Years Day: Closed

All other National & State Public Holidays: 11am - 4pm

New Years Eve: 10am - 2pm

Workshops are closed on Public Holidays.

How To Find Us

Reid Cycles North Melbourne store is open 7 days a week and located on Victoria Street opposite the iconic Queen Victoria Markets. The store is close to the Melbourne city CBD and easily accessible by tram, train, car or bus. There is some free parking on Cobden Street next to the store. The store is within walking distance of RMIT, University of Melbourne, Victoria University, Southern Cross University and ACU campuses.

The Reid Cycles North Melbourne store is the best bike shop for riders in Melbourne CBD, West Melbourne, East Melbourne, South Melbourne, Carlton, Fitzroy, Abbotsford, Collingwood, Parkville, Brunswick, Ascot Vale, Southbank, Docklands, Richmond, Port Melbourne, Yarraville, Footscray and South Yarra areas.


Bike Workshop & Servicing

Our North Melbourne location offers a full range of workshop services to help you keep your bike healthy and safe. Our mechanics love bikes, so pop in and we'll be happy to provide a quote for Workshop Services including any upgrades and customisations.

Our team is fully qualified to perform individual or one off services on most make or model bikes. Click here to see our full list of pricing.

Book a Service

Click & Collect

Our North Melbourne Store is open 7 days a week for Click & Collect. Order online and at checkout choose the Melbourne Store as your Click & Collect location.

You will receive an SMS notification or phone call once your order is ready to collect. On average this is within 1-7 working days. If your order contained a bike you will receive it fully assembled and ready to ride.

Have a question about how the Click & Collect process works? Check out our Click & Collect FAQ or contact our Customer Service team at

Click & Collect

Our Melbourne Team

Our North Melbourne store is run by a friendly team of knowledgeable and well trained staff and offers bike workshop services by skilled mechanics. Whether you are looking for your first bike or looking to upgrade your old one, our team is happy to assist.

All Reid bikes include the industry-leading Reid Warranty: lifetime on frame and rigid forks, 2 years on non-consumable parts and 2 free services within the first 12 months to guarantee you get a great deal. We invite you to visit for a free test ride.

Meet the Melbourne Manager

What's your name? Chloe

What's your role at Reid? North Melbourne and Richmond Store Manager.

What't your bike expertise? Commuting and road riding.

Favourite place to go riding? Anywhere to get out of the city!

How’d you get into cycling? I began riding to work to reduce my carbon footprint and transport costs then realised I enjoyed it enough to push myself a little further.

What do you love about bikes? I love that bikes can empower so many people in so many different ways.

Bikes & Accessories Stocked

Stocked with a huge range of Ladies & Men’s Vintage bikes, Hybrid & Commuter Bikes, Road Bikes, Mountain Bikes (MTB), Electric Bikes (eBikes), Singlespeeds & Fixie Bikes, Cruiser Bikes, Fat Bikes, Kids Bikes and Electric Scooters (eScooters).

In addition to bikes we sell a great range of basic accessories and parts including helmets, lights, locks, pumps, tools, car racks, kids seats, bike computers, water bottles, bags, lube and oil, bells, baskets, mudguards, tubes and tyres from brands including Shimano, Kenda, Michelin, Continental, OnGuard and Azur.

Trending Collections

Vintage Bikes & Cruisers

Hybrid & Commuter Bikes

Mountain Bikes

Electric Bikes

Lifetime Warranty

Lifetime warranty on Frame & Forks and 2 years on Parts.

Online Test Rides

Love your bike or return it within 30 days!

Two Free Services

Within the first 12 months of purchase of a new Reid bike.

Unbeatable Prices

Direct to the public for unbeatable prices.

Buy One, Plant One

You buy a bike, we plant a tree. We tackle climate change together.