Reid Urban + WSD - Matte Black

Reid Price $2,399.99




For a strictly limited time, we're saving you even more by delivering bikes & orders over $75 FREE OF CHARGE!
*Mainland & TAS only.

Ebikes are fast becoming a popular choice for riders looking to get there faster, with less effort. Leave the car behind and avoid the need for public transport – riding an Ebike each day gives you more of the things you love about riding a bike, and will make you want to do it more often.

    The Urban + Ebike WSD is the perfect fit for female riders looking for a tough, lightweight, reliable everyday Ebike. Read our FAQs for more on Women Specific Design and what it means for fit and your riding enjoyment.

      With the new Urban range, Reid and Shimano Steps deliver a sleek and cleverly designed Ebike package to answer all the challenges of riding around your city or heading out on touring adventures. Designed for a modern, understated look and powered by the latest Shimano Steps 6000 Series mid-mount electric motor system, these eBikes are ready to go.

        Ebikes use a battery powered motor to give you pedal-assistance up to 25km/hr to help you ride further, with less effort so you can get there faster and in better shape.

      • Smooth and powerful acceleration from the latest industry-leading Shimano Steps E6000 series mid-mount electric motor. This system will provide pedal assistance up to 25km/hr (in line with Australian pedelec regulations) for an impressive range of up to 125km on a single charge.
      • Custom hydroformed smooth-weld alloy frame using Women Specific Design principles for a better fit for female riders. Includes internal cabling to keep cables for gearing, brakes and electrics neatly hidden.
      • Trusted Shimano 9-speed gearing, with powerful hydraulic disc brakes and a reliable quality wheelset with puncture resistant tyres for the toughest city conditions.
      • Rugged and weatherproof mid-mount motor system for a low centre of gravity and reliable operation in all conditions.
      • Lifetime frame and fork warranty for your peace of mind, and two years on non-consumable parts.

        • BATTERY

          Shimano’s latest long-lasting lithium-ion down tube mounted battery pack.

        • High 418Wh capacity (36V, 11.6Ah)
        • 1,000 charge cycles with no significant power loss
        • Fast charging – go from 0% to 80% in 2 hours, 100% in 4 hours.

          • DRIVE UNIT

            Weighs just 3.2kg – making it one of the lightest mid-mount motor units available.

          • Intelligent power assistance gives a natural feel.
          • Select from Eco, Normal and Turbo operation modes.

            • COMPUTER

              Compact, clean and easy to use cycling computer.

            • Easy to read high-contrast display.
            • Features all the standard bike computer functions plus gear, range and battery power indication.

              • ABOUT EBIKES – FAQ


                Most bikes are designed with a male rider in mind, yet the average female body has very different proportions which affect how a bike fits and feels. WSD is an approach to building bikes that starts from the ground up to better suit a female rider - from frame geometry to all the touchpoints, everything is reconsidered to better suit a female rider.

                  Tough and fast like the rest of the Urban range, at the heart of this bike is a more compact frame with a lower step-through style top tube and a shorter stem to better suit average female proportions and centre of mass.


                    Choosing a mid-mount motor design keeps the centre of gravity low for more predictable handling, especially over broken ground. The Shimano Steps E6000 system is a rugged, weatherproof performer from an industry leader that will reliably get you where you need to go - no matter the conditions.

                      Q. HOW FAST DOES AN EBIKE GO?

                      Ebikes in Australia are limited to 250w and will assist you up to 25km/hr - going faster than this is up to the effort of the rider. Any motor providing more power will be classified as a motorbike and must be registered and ridden by a licenced rider, and will not be allowed on bike paths or lanes.

                        Q. HOW FAR CAN I TRAVEL ON A FULL CHARGE?

                        The range you can expect on a full charge depends on the rider, how much luggage you’re carrying, terrain and the power setting. Under standard commuting conditions you can expect a range of 125km in Eco mode or 85km in Full Power mode from the Shimano Steps system.

                          Q. HOW DO I CHARGE AN EBIKE AND HOW LONG WILL IT TAKE?

                          Simply plug the charger into a standard wall socket at work or when you get home. To charge the battery from 0% to 80% will take 2 hours, 100% in 4 hours. Most of the time though you’ll just need to top up rather than completely refill.

                            Q. HOW MUCH DOES IT COST TO CHARGE?

                            Around 12.5c for a full charge (at 30c/kWh).


                              For all new bikes we offer FREE servicing for 12 months, lifetime warranty on frame and forks and 2 years warranty on parts.

                                By designing our own bikes and selling direct through our own stores, Reid Cycles gives Australian riders the opportunity to take advantage of these amazing innovations at an unbeatable price.

                                  If you’d like some more information, give us a call or come into one of our stores for a warm welcome and friendly advice.



Frame Material REID 6061 alloy with smooth welding, internal cabling and urban geo
Fork Alloy
Crankset 44T Shimano E6000 electric motor (mid-mount) - 250W, 25kmph max
Shifters Shimano Altus 9-speed
Rear Derailleur Shimano Altus 9-speed
Brakes Shimano M355 hydraulic disc brakes
Brake Levers Shimano M355
Hub Joytech alloy quick release
Wheelset-Rim Alex DC19 eyeletted
Tyres Continental SpeedRide with puncture protection 700 x 42C
Chain Shimano E6070 eBike specific
Freewheel/Cassette Shimano HG200 9-speed 11-34t
Bottom Bracket Shimano E6000 drivetrain
Handlebars REID alloy oversize flat bar
Stem REID oversize alloy
Grips Velo lock on ergonomic grip
Saddle REID city sport
Seatpost REID alloy 31.6mm micro adjust
Pedals Alloy body and cage, 9/16" cro-mo steel axle
Accessories Lithium-ion down tube mounted battery pack (418Wh capacity, 36V, 11.6Ah)
Motor Shimano E6000 electric motor (mid-mount) - 250W, 25kmph max

We continually work to improve our products so designs and specifications are subject to change. Please contact us to confirm if you have any questions.


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Reid Cycles ships bikes, parts and accessories anywhere in Australia!

Free shipping of bikes is available to most metropolitan and some regional areas. We also combined shipping wherever possible to keep the price down. Once you have one or more items in your cart, view your cart, pop your postcode in and we'll give you the combined shipping price. We are currently unable to ship to overseas addresses, please contact our customer services team to enquire about distributors in your area.

We aim to keep the price as low as possible by shipping smaller items for free if they can be shipped with larger items. Helmets, shoes and parts most often ship for free with your new bike!

Remember that bikes are shipped boxed, and 85% assembled. The final assembly required includes the installation of the handlebars, front wheel, pedals and saddle, adjusting the brakes and tuning the gears. We recommend that the assembly is done by a qualified bike mechanic or other suitably qualified person. Damage caused by incorrect assembly (such as installing the pedals the wrong way around) is not covered by your warranty.


Orders for items that are currently in stock are usually despatched within 1 to 2 working days. You'll receive an email with tracking information once the order has been despatched. Certain periods of the year are seasonably busy, with much higher volumes than normal. At these times, we still aim to despatch within 1 to 2 days, but deliveries may take a little longer due to our couriers' workload.

It's always best to send to an address that always has someone in attendance, such as a business address. You may also want to give our courier an 'authority to leave' instruction, which is an instruction to say that there is a safe place leave to delivery, even if there is no one there to take delivery. Only give us an 'authority to leave' if you're confident that the delivery will be safe. Otherwise, the courier can leave a 'sorry we missed you' card, allowing you to arrange redelivery.

Please contact us if you have any questions.


In Store Collection in one of our stores is always free! Your bike comes fully assembly, adjusted and ready to go. You can order online for pickup in store. The store will receive your order, assemble your bike and give you a call when it’s ready to collect! Whenever possible, we recommend collection in store. The bike will be fully assembled by an experienced Reid Cycles mechanic. Our staff will also be happy to help you make final adjustments, set saddle height and answer any other questions you might have!


We love our customers, so in the unlikely event of an issue, we want to resolve this to your satisfaction as quickly as possible.

For any warranty issues, please contact the store where you purchased the product. For online sales, you can contact the customer service team. Please find the relevant phone numbers and email addresses on our Contact Us page.

So we can help you as quickly as possible, we may ask you to pop an email to with a description of the issue and some photos of the affected part.

For full warranty terms, please visit our Warranty Policy page