Social Cycles


Ever wanted to make a real difference in the world, but never knew how? Social Cycles presents a unique opportunity to make your way across some incredible countries by bike. All while supporting the invaluable work of local NGOs. Reid Cycles is proud to support the efforts of Social Cycles. Read on to discover why you should ride with purpose.


The endeavour of seasoned cycling adventurer, Brett Seychell, Social Cycles hosts small group cycle adventures across Cambodia, Vietnam, and soon Iran. It’s more than just a holiday, it’s an adventure with purpose.

Along the route you will connect with real and sustainable Non Government Organisations (NGOs) whose efforts positively aid local communities in developing countries. You will experience the reality of these countries and, at the end of the tour, have the opportunity to make a direct contribution to the NGOs you meet. You’ll be able to contribute funds to a specific project of your choice.

You will challenge yourself both mentally and physically. This trip is for the kind-hearted, open-minded adventurer, looking to ride with purpose. You will get fitter while discovering unreachable places of the world.

Find out more about Social Cycles

Social Cycles
Social Cycles


Social Cycles currently offers tours throughout the year in three countries to excite and inspire.

Cambodia - This tour goes from Phnom Penh to Siam Reap. There’s four cycling days out of eleven that will see you cover 450 km from chaotic city life, to stunning countryside. You’ll even travel by longtail boat for 11 km of the journey and experience amazing sights like the world’s largest religious monuments in Angkor Wat.

Vietnam - Kick off in Phnom Penh, head through rural Cambodia and across into Vietnam. Cycle right alongside the Mekong Delta and right into stunning Saigon. The tour finishes in Ho Chi Minh where you will discover the Cu Chi tunnels, an underground remnant of the Viet Cong.

Iran - Leave behind everything you think you know, embark on a journey into the unknown and experience the real Iran. Experience the inspiring legacies of the Persian Empires and cycle in awe through vast deserts, oasis towns and snow clad mountains. Starting in the capital Tehran, the tour covers over 800 km finishing in Shiraz.

Discover the tours


There’s a lot of cycling to be done on these tours, so to get you ready or just for a bit of fun, Social Cycles offers free Melbourne training rides throughout the year. The rides follow routes all over Victoria, from the Dandenongs to Geelong.

Anyone is welcome and lyrca is not required. While the distances range from 55 km to 110 km, there’s never a coffee stop far away and they’ll always stop for a hearty lunch. It’s a leisurely pace, aimed at gearing you up for one of Social Cycle’s big overseas tours.

Check out the training rides


We’re proud to be supporting Brett and all the tour participants as they help fund specific, community-driven projects in developing countries. Reid Cycles has donated over $2,000 worth of bikes to get you from A to B safely and smoothly no matter which country you decide to discover.

Brett came to us with this amazing opportunity and we jumped on board to provide the right ride for bike touring. Our great range of mountain bikes offer everything you need for travelling by bike.

Comfortable saddles and relaxed geometry means your ride will be smooth, and you won’t be as sore. The thicker tyres ensure you can tackle any terrain the adventure offers. So get inspired, experience a holiday like no other and make a real difference.

Take a look at some awesome mountain bikes