Making cycling and eMobility accessible to all
Reid Cycles began in 2009, with the sole intention of providing Australia's best value bikes. We have always done this by cutting out the middleman and selling high quality bikes direct from the factory to our customers.
Beginning as a father-and-son team in a Melbourne suburban garage, Reid Cycles is now the largest independent bike brand in Australia - available for delivery around Australia from our Reid Cycles website and also now in 35 countries. Reid also now supply own-branded bikes to some of the biggest names in cycling and sports equipment retail around the globe.
As the business has grown, Reid has built an experienced team that takes our bikes from concept, specification and design; right through to Reid quality assurance staff at our trusted factory partners to deliver bikes we are proud of.
Reid are also now selling a select range of Polygon Mountain, Gravel, Kids and Electric bikes.
Polygon is a factory-direct brand particularly known for quality performance hardtail and full-suspension Mountain Bikes as used on the world stage in events like Redbull Rampage and the World Cup circuit.
Reid bikes are now ridden by over 400,000 Australians with many more riders around the world.
Reid combine function, value and quality to create bikes that make it possible for more people to ride a quality bike suitable to their needs.
In fact, our bikes are up to 40% more affordable compared with equal specification bikes from other brands and retailers.
All this simply adds up to a friendly buying experience and unbeatable value for Australians looking to get on a new bike.