395,000 Trees and counting...
Since January 2020 we have made the pledge to partner with leading not-for-profit reforestation projects to donate enough money to pay a local person a fair wage to grow, plant and guard to maturity 1 native tree for every bike we sell.
As of April 2025, Reid have grown 395,000 trees - and thanks to our customers, this number is accelerating as our business grows!
We believe that life experienced in nature helps us to be healthier, more mindful and focused people; and we try to do our part in ensuring these environments are there into the future for the benefit of all.
Reid is a home-grown Australian brand now distributing in 35 countries around the world and making bikes for some of the most trusted names in cycling. We have now extended our ‘Buy One, Plant One’ pledge to every bike we sell to our supply contract partners around the world too – and this has really kicked our impact into overdrive!
What better way to reduce your carbon footprint than to ride a bike AND plant a tree?
Reduce emissions, sequester carbon in nature, protect biodiversity and ultimately mitigate climate change. Plus, more trees means nicer places for you to ride!
To make this a reality, Reid has partnered with Veritree.
Veritree tracks and verifies reforestation projects using advanced technology and on-the-ground monitoring. It connects mission-driven companies with nature-based solutions and cutting-edge technology to restore ecosystems with enhanced transparency and trust.
Veritree then work with planting organisations across the globe to fund the purchase of seeds, operate nurseries, conduct planting work, provide training to local farmers, and protect the planting sites to ensure high survival.
