Black Friday is always the last Friday in November. For 2025, this falls on Friday 28th November.

This used to then be followed by sales on the Monday (Cyber Monday), but due to the response it quickly became a full weekend of pre-Christmas sales activity: CYBER WEEKEND.

This sales event has now of course grown into weeks of discounts and clearance sales pretty much throughout the month of November.

The event began in the United States but has been picked up by shoppers and retailers around the world to now be the biggest sales events of the year! Black Friday Sales signal the start of the Christmas shopping period and are a great chance to save money and get some amazing offers and deals on gifts before we get into the December rush (when people are already flat out busy planning or attending parties).

Reid Cycles will again be offering some great deals on bikes and accessories throughout November and for Black Friday and Cyber Weekend. So if you have kids bikes, adult bikes or electric bikes in mind this Christmas - Reid will have you covered!

To stay updated on when we are launching our Black Friday deals, make sure to subscribe below. But don’t fret, if you can’t wait until this year's Black Friday sales, check out our current sale bikes here.