Like all good ideas, Reid began with someone wanting to find a better way. James Reid saw that buying a bike from a traditional retailer came with an inflated price - as the brand, agent, importer, wholesaler and retailer all added margin to the bike.
James’ idea was that if you could sell a bike direct from the leading manufacturers through your own stores, then the customer gets a better bike for their money.
This simple idea has built the success of Reid Cycles. A family owned business that began in a Melbourne garage in 2009 and has grown to have stores across Australia and distribution into 15 countries around the world.
5 reasons to choose Reid
Best Bike Warranty in Australia
Lifetime Warranty on Frame & Forks (excluding suspension forks) and 2 year Warranty on Parts (including suspension forks) for your peace of mind. Learn more here.
Unbeatable value on quality bikes
We sell direct – and our World-class design and specification team (based in Melbourne) work closely with the major global parts suppliers to bring you the best possible price on a quality bike.
Dedicated Customer Service team
Available online or phone to advise on the right bike or resolve any issues. Get in touch.
Certified to Australian Standards
Reid is the only Australian bike brand certified to Australian Standards. We are also ‘5 tick’ certified for safety by SAI Global. Find out more.
Free delivery available and 24 hour dispatch
On all online purchases over $75 (mainland and TAS only) - including bikes - to save you time and money. Learn more.
Customers Love Us
9/10 on Trustpilot
Google Trusted Store
4.7 Star Rating
5 Ticks for Safety
Bikes in 15 Countries
Owned and Operated
Here is why our bikes are such good value
Best Price Guaranteed
We sell direct. At Reid we do things differently. We cut out the middlemen and pass the savings on to you.
Reid are in many cases half the price of comparable bikes from other brands, and we guarantee you will get the absolute best value deal riding a Reid bike.
Unbeatable Quality & World Class Partners
Reid has a World-class team of skilled and passionate design and specification staff with global bike industry experience. Our bikes are built in the same factories using the same components and technology as the big traditional brands, who charge a lot more for a comparable bike.
We work closely with the major parts and accessories suppliers to build Reid bikes: Shimano, SRAM, FSA, Avid, Rockshox, Fox Forks, Mavic, Bosch, Velo, Novatec, Alex rims, Tektro, Kenda and Continental tyres.