Reasons to choose Reid

Like all good ideas, Reid began with someone wanting to find a better way. James Reid saw that buying a bike from a traditional retailer came with an inflated price - as the brand, agent, importer, wholesaler and retailer all added margin to the bike.

James’ idea was that if you could sell a bike direct from the leading manufacturers through your own stores, then the customer gets a better bike for their money.

This simple idea has built the success of Reid Cycles. A family owned business that began in a Melbourne garage in 2009 and has grown to have stores across Australia and distribution into 15 countries around the world.


7 reasons to choose Reid

  • Best Bike Warranty in Australia

    Lifetime Warranty on Frame & Forks (excluding suspension forks) and 2 year Warranty on Parts (including suspension forks) for your peace of mind. Learn more here.

  • Unbeatable value on quality bikes

    We sell direct – and our World-class design and specification team (based in Melbourne) work closely with the major global parts suppliers to bring you the best possible price on a quality bike.

  • 12 months FREE servicing

    At any Reid store (Bronze level) to keep you on the road! Book or view workshop services.

  • Stores around Australia – open 7 days a week

    6 locations giving you the opportunity and time to test ride our bikes. Locate a store near you.

  • Dedicated Customer Service team.

    Available online or phone to advise on the right bike or resolve any issues. Get in touch.

  • Certified to Australian Standards

    Reid is the only Australian bike brand certified to Australian Standards. We are also ‘5 tick’ certified for safety by SAI Global. Find out more.

  • Free delivery available and 24 hour dispatch

    On all online purchases over $75 (mainland and TAS only) - including bikes - to save you time and money. Learn more.

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Customers Love Us
9/10 on Trustpilot

Google Trusted Store
4.7 Star Rating

SAI Certification
5 Ticks for Safety

Unbeatable Value
Quality Guaranteed

Global Community
Bikes in 15 Countries

Proudly Australian
Owned and Operated

Here is why our bikes are such good value

Best Price Guaranteed

We sell direct. At Reid we do things differently. We cut out the middlemen and pass the savings on to you.

Reid are in many cases half the price of comparable bikes from other brands, and we guarantee you will get the absolute best value deal riding a Reid bike.

Shop Reid bikes now