Ascot Vale Bike Shop

Our Ascot Vale store is now closed, but we invite you to visit our Richmond store for test rides or to see the range of bikes.

We apologize for any inconvenience to our customers. If you own a Reid, your warranty terms remain unchanged and you can contact our other stores or Customer Support for assistance at any time.

564-566 Mt Alexander Rd, Ascot Vale VIC 3032

Phone Number: (03) 9329 4447

Trading Hours
Monday: 10am - 5.30pm
Tuesday: 10am - 5.30pm
Wednesday: 10am - 5.30pm
Thursday: 10am - 5.30pm
Friday: 10am - 5.30pm
Saturday: 10am - 5.00pm
Sunday: 11am - 4.00pm

Service Workshop Hours
Monday-Thursday: 10am - 4pm
Workshop is closed on Public Holidays

Public Holiday Trading Hours
Good Friday, Christmas Day & New Years Day: Closed
All other National & State Public Holidays: 11am - 4pm
New Years Eve: 10am - 2pm
Workshops are closed on Public Holidays.

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How to find us

Reid Cycles Ascot Vale store is open 7 days a week and located in the northern suburbs of Melbourne to service our loyal customers used to shopping at the old North Melbourne store. Conveniently located on the corner of Mount Alexander Road and the Maribyrnong Road / Brunswick Road intersection, this store is easily accessible by car, tram or from Ascot Vale train station on the Craigieburn line. The store has ample free parking directly in front of the store or along the quiet Waratah Street that runs beside the store (perfect for safe test rides). Other landmarks to help you find the store include the Ascot Vale Hotel (we’re directly opposite), the large Chemist Warehouse on the corner (we’re next door) and the 7-Eleven service station on Mt Alexander Rd (we share the car park). If you’re coming from the Boathouse in Essendon or Highpoint Shopping Centre, just come down Maribyrnong Road.

Get Directions

Bike Workshop & Servicing

Our Ascot Vale location offers a full range of workshop services to help you keep your bike healthy and safe. Our mechanics love bikes, so pop in and we'll be happy to provide a quote for Workshop Services including any upgrades and customisations. Our team is fully qualified to perform individual or one off services on most make or model bikes. Click here to see our full list of pricing. The Reid Cycles Ascot Vale store is the best bike shop for riders in Ascot Vale, Flemington, Maribyrnong, Fairbairn, Melbourne Showgrounds, Parkville, Brunswick, Coburg, Aberfeldie, Essendon, Essendon West, Carlton, Braybrook, Footscray, Northcote, Thornbury, Moonee Ponds and Strathmore.

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Click & Collect

Our Ascot Vale Store is open 7 days a week for Click & Collect. Order online and at checkout choose the Melbourne Store as your Click & Collect location. You will receive an SMS notification or phone call once your order is ready to collect. On average this is within 1-7 working days. If your order contained a bike you will receive it fully assembled and ready to ride. Have a question about how the Click & Collect process works? Check out our Click & Collect FAQ or contact our Customer Service team at  

Our Team

Our The store is run by a friendly team of knowledgeable and well trained staff and offers Bike Workshop Services by skilled mechanics. All Reid bikes include the industry-leading Reid Warranty: lifetime on frame and rigid forks, 2 years on non-consumable parts and 2 free services within the first 12 months to guarantee you get a great deal. We invite you to visit for a free test ride. 

Bikes & Accessories Stocked

Stocked with a huge range of Ladies & Men’s Vintage bikes, Hybrid & Commuter bikes, Road Bikes, Mountain Bikes (MTB),  Singlespeeds & Fixie Bikes, Cruiser Bikes, Fat Bikes, Kids Bikes and Electric Scooters. In addition to bikes we sell a great range of basic accessories and parts including helmets, lights, locks, pumps, tools, car racks, kids seats, bike computers, water bottles, bags, lube and oil, bells, baskets, mudguards, tubes and tyres from brands including Shimano, Kenda, Michelin, Continental, OnGuard and Azur.